Whether it is a pizza from around the corner, or a gadget from the other side of the world, everyone expects to place the order with a digital assistant and have real time traceability on mobile.
Today, customers expect mobile first, chat bots, text and voice interfaces. Shopping experience starts in the social media with targeted content and impulse buying ability. Cloud solutions provide the ability to add artificial intelligence, natural language processing and machine learning to all these channels, enhancing the user experience.
Expectations are met with properly integrated agile systems, with collaborative ways for API development amongst partners, and with automated processes that involve the supply chain.
Information collected from all sources is key to understand customers and suppliers. Real time information is here, and organizations must automate their processes to offer end to end accurate item level traceability.